Why Videos Are Important to NGO's ?
The dawn of digital age has transformed marketing. The consumers shift online and the marketers have greater opportunities which helps marketers leverage interactive digital channels to what consumer say and respond appropriately. In today's world, consumer actively seeks the content, often via web searches such as websites, blogs and streaming media (Audio-Visual).
By taking this into consideration, many NGO's in India have started spreading their work through documentary/ promotional films. A documentary film has the ability to cover all the social issues that an organization is addressing. These issues are intended to relate to and reach broader audiences.
Now the big question is why a NGO require a film?
The answer is very simple. Digitalization has changed the dynamics of marketing ways. These days videos can be used for campaigning of any organization as all information can be described in a short, comprehensive, yet powerful way. Videos is an extremely strong and emotional communication tool that can be used extensively for documenting, monitoring, campaigning, education, awareness, fundraising and outreach. It can be shown to the donors, how their contributions are directly helping others through an organization. Once they know the outcome of their donations, they are more likely to continue to support any organization. These videos/films can also be used to showcase the entire work that has been done by organization at many award functions to help themselves to get funds from private and government sectors.
In a nutshell, videos are the best way to reach to the larger set of audiences effectively.
At SGN Media Solutions, we work nationwide to create professional and informative videos that help bring exposure and funds to the organization. We have created videos and films that have resulted in bringing funds and many awards to the organization we work with and have helped bring more awareness and understanding to these organizations and their overall mission.
The format of the video could be anything... we will work with the organization to strategize how our video will be helpful to their mission. We do this through an extensive research before filming begins. In the process we define goals, target audience and how the video can be used by the organization to increase input and broaden campaign reach.
So, join this digital movement to promote your credibility for long term sustainability.